BS BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT
College of Commerce and Business Administration
BS BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT
College of Commerce and Business Administration
PROGRAM DESCRIPTION
The Bachelor of Science in Business Administration, major in Marketing Management prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of Marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in Marketing.
CAREER OPPORTUNITIES
Management Trainee in Human Resource
Marketing Assistant
Account Executive
Sales Associate
Marketing Consultant
Product/Brand Assistant
Events Management Associate
Public Relations/Advertising Assistant
PROGRAM CURRICULUM
FIRST YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| BA 1 | Management Principles | 3 | 0 | 3 | |
| ENG 1 | Introduction to College English | 3 | 0 | 3 | |
| FIL 1 | Komunikasyon sa Akademikong Filipino |
3 | 0 | 3 | |
| MATH 101 | College Algebra | 3 | 0 | 3 | |
| NS 201 | Biological Science | 3 | 0 | 3 | |
| PHIST | Philippine History | 3 | 0 | 3 | |
| PHL 2 | Logic | 3 | 0 | 3 | |
| THY 1 | Contextualized Salvation History | 3 | 0 | 3 | |
| PE 1 | Physical Education | 2 | 0 | 2 | |
| ROTC | Reserve Officers’ Training Corps | 3 | 0 | 3 | |
| TOTAL | 29 | 0 | 29 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| ACCT 1A | Fundamentals of Accounting II | 3 | 0 | 3 | |
| ENG 2 | Reading and Thinking Skills for Academic Study | 3 | 0 | 3 | ENG 1 |
| FIL 2 | Pagbasa at Pagsulat tungo sa Pananaliksik |
3 | 0 | 3 | FIL 1 |
| MATH 102A | Mathematics of Investment | 3 | 0 | 3 | MATH 101 |
| NS 103 | Environmental Science | 3 | 0 | 3 | |
| PGC | Philippine Government and Constitution | 3 | 0 | 3 | |
| PHL 3B | Psychology Applied to Business | 3 | 0 | 3 | |
| THY 2 | Church and Sacraments | 3 | 0 | 3 | |
| PE 2 | Physical Education | 2 | 0 | 2 | |
| ROTC | Reserve Officers’ Training Corps | 3 | 0 | 3 | |
| TOTAL | 29 | 0 | 29 |
SECOND YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| ACCT 1B | Fundamentals of Accounting II | 3 | 0 | 3 | ACCT 1A |
| BA 5 | Marketing Principles | 3 | 0 | 3 | BA 1 |
| COMP 1 | Introduction to Information Technology with Software Applications I | 3 | 0 | 3 | |
| ECO 1A | Introductory Microeconomics | 3 | 0 | 3 | |
| ENG 4 | Oral Communication Skills | 3 | 0 | 3 | ENG 1, ENG 2 |
| LIT 101A | World Literatures | 3 | 0 | 3 | |
| MATH 108D | Mathematical Analysis in Business | 3 | 0 | 3 | |
| PHL 5 | Christian Ethics | 3 | 0 | 3 | THY 1, THY 2 |
| PE 3 | Physical Education | 2 | 0 | 2 | |
| NSTP | National Service Training Program | 3 | 0 | 3 | |
| TOTAL | 25 | 3 | 26 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| ACCT 2B | Accounting for Corporation | 3 | 0 | 3 | ACCT 1A, ACCT 1B |
| BA 2 | Management of Human Resources | 3 | 0 | 3 | BA 1 |
| COMP 2 | Business SAD with Software Applications II | 2 | 3 | 3 | COMP 1 |
| ECO 2A | Introductory Macroeconomics with Land Reform | 3 | 0 | 3 | ECO 1A |
| FIN 101 | Basic Finance | 3 | 0 | 3 | ACCT 1A, ACCT 1B, BA 1, MATH 101, MATH 102A |
| LIT 102A | Philippine Literatures | 3 | 0 | 3 | |
| MATH 605 | Business Statistics | 3 | 0 | 3 | MATH 101 |
| RC | Rizal Course | 3 | 0 | 3 | |
| PE 4 | Physical Education | 2 | 0 | 2 | |
| NSTP | National Service Training Program | 3 | 0 | 3 | |
| TOTAL | 25 | 3 | 26 |
THIRD YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| BA 7 | Human Behavior in Organization | 3 | 0 | 3 | BA 1, BA 2 |
| BA 8 | Marketing Research | 3 | 0 | 3 | BA 1, BA 5, MATH 605 |
| BA 12B | Operations Management | 3 | 0 | 3 | BA 1, MATH 605 |
| BA 20 | Distribution Management | 3 | 0 | 3 | BA 1, BA 5 |
| BA 24 | Retail Management | 3 | 0 | 3 | BA 1, BA 5 |
| BA 25 | Consumer Behavior | 3 | 0 | 3 | BA 1, BA 5 |
| ENG 103 | Business Communications | 3 | 0 | 3 | ENG 1, ENG 2 |
| LAW 1 | Obligations and Contracts | 3 | 0 | 3 | |
| TOTAL | 24 | 0 | 24 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| BA 21 | Sales Management and Salesmanship | 3 | 0 | 3 | BA 25 |
| BA 22 | Integrated Marketing Communications | 3 | 0 | 3 | BA 8, BA 25 |
| BA 27 | Pricing Management | 3 | 0 | 3 | BA 8, BA 25 |
| BA 29 | Services Marketing | 3 | 0 | 3 | BA 8 |
| BA 33 | Product Management | 3 | 0 | 3 | BA 8 |
| LAW 7 | Law on Corporations and Negotiable Instruments | 3 | 0 | 3 | LAW 1 |
| OR 1 | Operations Research I | 3 | 0 | 3 | MATH 108D, MATH 605 |
| SCL 3 | The Social Teachings of the Church | 3 | 0 | 3 | THY 1, THY 2, PHL 5 |
| TOTAL | 24 | 0 | 24 |
FOURTH YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| BA 10 | International Marketing | 3 | 0 | 3 | BA 8, BA 12B, BA 20, BA 24, BA 25 |
| BA 30 | e-Commerce and Internet Marketing | 2 | 3 | 3 | BA 1, BA 5, COMP 1, COMP 2 |
| BA 31 | Brand Management | 3 | 0 | 3 | BA 29, BA 33 |
| CA 106 | Marketing Management | 3 | 0 | 3 | BA 20, BA 22, BA 27, BA 33 |
| PRACT | Practicum | 0 | 18 | 6 | BA 8 |
| RES 1 | Research I | 3 | 0 | 3 | BA 8, BA 12B, BA 21, BA 22, BA 33 |
| SCL 9 | Marriage and Family | 3 | 0 | 3 | THY 1, THY 2, PHL 5, SCL 3 |
| TOTAL | 23 | 3 | 24 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| BA 11 | Investment Management | 3 | 0 | 3 | FIN 101 |
| BA 28 | Cooperative Marketing | 3 | 0 | 3 | BA 1, BA 5 |
| BUS 9 | Responsibility | 3 | 0 | 3 | BA 2, BA 5, ECO 12A, ECO 2A, SCL 3 |
| ENTRE 7 | Strategic Management | 3 | 0 | 3 | BA 1 |
| RES 2 | Research II | 1 | 0 | 1 | RES 1 |
| TAX | Income and Business Taxation | 3 | 0 | 3 | |
| TQM | Total Quality Management | 3 | 0 | 3 | BA 12B, BA 29, BA 33, CA 106 |
| TOTAL | 19 | 0 | 19 |
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