BACHELOR OF FINE ARTS MAJOR IN ADVERTISING ARTS
College of Fine Arts and Design
BACHELOR OF FINE ARTS MAJOR IN ADVERTISING ARTS
College of Fine Arts and Design
PROGRAM DESCRIPTION
The Bachelor of Fine Arts, major in Advertising Arts program provides a foundation of the design and the marketing aspects of advertising. Students are introduced to the aesthetic, design, and marketing principles which are essential to the conceptualization of an effective ad campaign and all its graphic requirements. Students learn, not only drawing and rendering skills, but also develop discipline for managing their tasks and an awareness of the values and ethics that should guide them in the workplace. The program includes elective courses that provide an overview of allied areas in design which anticipates specialization in illustration, fashion design, package design and photography. Design development projects are research-based; emphasis is placed on the communicative aspects of the discipline. Students are directed towards the creative utilization of the various media available in the pursuit of responsible advertising.
CAREER OPPORTUNITIES
Fashion Designer/Merchandiser for Marketing Firms
Graphic Artist/Designer
Corporate And Retail Marketing Departments/Shops
Visual Merchandiser Artist
Marketing Assistant
Creative And Copy Writer
Computer graphic artist for print and television industry
Book Designer And Illustrator For Books And Comics For Publications And Publishing Companies
Event Planner
Art Teacher
Design Studios and Production Companies
PROGRAM CURRICULUM
FIRST YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| ARTHST 1 | Western Arts | 3 | 0 | 3 | ||
| ENG 1 | Introduction to College English | 3 | 0 | 3 | ||
| FIL 1 | Komunikasyon sa Akademikong Filipino |
3 | 0 | 3 | ||
| MAT 1 | Materials 1 | 2 | 3 | 3 | ||
| MDRPERS | Mechanical Drawing and Perspective | 2 | 3 | 3 | ||
| PHC | Philippine History and Culture | 3 | 0 | 3 | ||
| TECH 1 | Techniques 1 | 2 | 3 | 3 | ||
| THY 1 | Contextualized Salvation History | 3 | 0 | 3 | ||
| PE 1 | Physical Education | 2 | 0 | 2 | ||
| ROTC | Reserve Officers’ Training Corps | 3 | 0 | 3 | ||
| TOTAL | 28 | 12 | 32 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| ADPRAC 1 | Introduction to Marketing | 3 | 0 | 3 | ||
| ARTHST 2 | Asian Art | 2 | 3 | 3 | ARTHST 1 | |
| ENG 2 | Reading and Thinking Skills for Academic Study | 3 | 0 | 3 | ENG 1 | |
| FIL 2 | Pagbasa at Pagsulat tungo sa Pananaliksik |
3 | 0 | 3 | FIL 1 | |
| MAT 2 | Materials 2 | 2 | 3 | 3 | MAT 1 | |
| TECH 2 | Techniques 2 | 2 | 3 | 3 | TECH 1 | |
| THY 2 | Church and Sacraments | 3 | 0 | 3 | THY 1 | |
| VC | Visual Communication | 3 | 0 | 3 | VP | |
| PE 2 | Physical Education | 2 | 0 | 2 | ||
| ROTC | Reserve Officers’ Training Corps | 3 | 0 | 3 | ||
| TOTAL | 28 | 12 | 32 |
SECOND YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| ADPRAC 2 | Introduction to Advertising and Media | 3 | 0 | 3 | ADPRAC 1 | |
| ARTHST 3 | Philippine Arts | 3 | 0 | 3 | ARTHST 1, ARTHST 2 | |
| DT | Design Theory | 2 | 3 | 3 | ARTHST 1, ARTHST 2 | |
| DWS 1 | Design Workshop 1 | 2 | 3 | 3 | ||
| ENG 3 | Academic Writing Skills | 3 | 0 | 3 | ENG 1, ENG 2 | |
| FIGDRW 1 | Figure Drawing 1 | 2 | 3 | 3 | TECH 1, TECH 2 | |
| PHL 5 | Christian Ethics | 3 | 0 | 3 | THY 1, THY 2 | |
| PHOTO 1 | Photography 1 | 2 | 3 | 3 | ||
| VD 1 | Visual Design 1 | 2 | 3 | 3 | TECH 1, TECH 2, VP, VC | |
| PE 3 | Physical Education | 2 | 0 | 2 | ||
| NSTP | National Service Training Program | 3 | 0 | 3 | ||
| TOTAL | 27 | 15 | 30 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| ADPRAC 3 | Research and Consumer Behavior | 3 | 0 | 3 | ADPRAC 1, ADPRAC 2 | |
| DWS 2 | Design Workshop 2 | 2 | 3 | 3 | DWS 1 | |
| FIGDRW 2 | Figure Drawing 2 | 2 | 3 | 3 | FIGDRW 1 | |
| LIT 102A | Philippine Literatures | 3 | 0 | 3 | ENG 1, ENG 2, ENG 3 | |
| MATH 600A | Statistics | 3 | 0 | 3 | ||
| PHOTO 2 | Photography 2 | 2 | 3 | 3 | PHOTO 1 | |
| PROD 1 | Production Methods 1 | 2 | 3 | 3 | MAT 1, MAT 2, VC | |
| SCL 3 | The Social Teachings of the Church | 3 | 0 | 3 | THY 1, THY 2, PHL 5 | |
| VD 2 | Visual Design 2 | 2 | 3 | 3 | DT, VD 1 | |
| PE 4 | Physical Education | 2 | 0 | 2 | ||
| NSTP | National Service Training Program | 3 | 0 | 3 | ||
| TOTAL | 27 | 15 | 32 |
THIRD YEAR (3 TERMS)
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| AD EL 1 | Advertising Arts Elective 1 (Visual Merchandising, Advanced Photographic Imagery, Exhibition Design, Web Design, or Packaging) | 2 | 3 | 3 | DWS 1, DWS 2, VD 1, VD 2 | |
| ADPRAC 4 | Concept Development | 3 | 0 | 3 | ADPRAC 1, ADPRAC 2, ADPRAC 3 | |
| DWS 3 | Design Workshop 3 | 2 | 3 | 3 | DWS 1, DWS 2 | |
| NS 102 | Earth and Life Sciences | 3 | 0 | 3 | ||
| PEM 1 | Production for Electronic Media 1 | 2 | 3 | 3 | DWS 1, DWS 2, VD 1, VD 2 | |
| PROD 2 | Production Methods 2 | 2 | 3 | 3 | PROD 1 | |
| SA | Socio-Anthropology | 3 | 0 | 3 | ||
| SCL 9 | Marriage and Family | 3 | 0 | 3 | ||
| TPD | Trade Promotions and Design | 2 | 3 | 3 | DWS 1, DWS 2, VD 1, VD 2 | |
| TOTAL | 22 | 15 | 27 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| AD EL 2 | Advertising Arts Elective 2 (Costume and Fashion Design, Game Development, Events Management, or Production Design) | 2 | 3 | 3 | AD EL 1 | |
| ADPRAC 5 | Campaign Development and New Media | 3 | 0 | 3 | ADPRAC 1, ADPRAC 2, ADPRAC 3, ADPRAC 4 | |
| DWS 4 | Design Workshop 4 | 2 | 3 | 3 | DWS 1, DWS 2, DWS 3 | |
| ILLUS | Illustration | 2 | 3 | 3 | FIGDRW 1, FIGDRW 2, TECH 1, TECH 2 | |
| NS 202 | Man, Environment, and Society | 3 | 0 | 3 | NS 102 | |
| pem 2 | Production for Electronic Media 2 | 2 | 3 | 3 | PEM 1 | |
| PRES | Presentation Skills | 3 | 0 | 3 | ||
| PRO ETH | Professional Skills | 3 | 0 | 3 | ||
| TOTAL | 20 | 12 | 24 |
Special Term
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| PROF SW | Professional Seminar / Workshop | 0 | 200 | 3 | All major courses from 1st – 3rd years | |
| TOTAL | 16 | 6 | 22 |
FOURTH YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| IN-ADV | Interactive Advertising | 3 | 0 | 3 | DWS 1, DWS 2, DWS 3, DWS 4 | |
| MATH 100A | Business Math | 3 | 0 | 3 | ||
| PGC | Philippine Government and Constitution | 3 | 0 | 3 | ||
| PSY 1 | General Psychology | 3 | 0 | 3 | ||
| RESMETH | Research Methods | 4 | 6 | 6 | AD EL 1, AD EL 2, PRES, PROF SW | |
| TOTAL | 16 | 6 | 22 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Studio Hrs. | Units | Pre-Requisites | Category |
| ETAR | Economics with Taxation and Agrarian Reform | 3 | 0 | 3 | ||
| RC | Rizal Course | 3 | 0 | 3 | ||
| ST-ADV | Special Topics in Advertising | 3 | 0 | 3 | AD PRAC 1, AD PRAC 2, AD PRAC 3, AD PRAC 4, AD PRAC 5 | |
| THESIS | Thesis | 4 | 6 | 6 | ||
| TOTAL | 13 | 6 | 15 |
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Janet M. TabaneraAthena Maria Lourdes S. Operaña
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