Bachelor of FINE ARTS

College of Fine Arts and Design

BACHELOR OF FINE ARTS MAJOR IN ADVERTISING ARTS

College of Fine Arts and Design

BACHELOR OF FINE ARTS MAJOR IN ADVERTISING ARTS

College of Fine Arts and Design

PROGRAM DESCRIPTION

The Bachelor of Fine Arts, major in Advertising Arts program provides a foundation of the design and the marketing aspects of advertising. Students are introduced to the aesthetic, design, and marketing principles which are essential to the conceptualization of an effective ad campaign and all its graphic requirements.  Students learn, not only drawing and rendering skills, but also develop discipline for managing their tasks and an awareness of the values and ethics that should guide them in the workplace. The program includes elective courses that provide an overview of allied areas in design which anticipates specialization in illustration, fashion design, package design and photography. Design development projects are research-based; emphasis is placed on the communicative aspects of the discipline. Students are directed towards the creative utilization of the various media available in the pursuit of responsible advertising.

CAREER OPPORTUNITIES

Fashion Designer/Merchandiser for Marketing Firms
Graphic Artist/Designer
Corporate And Retail Marketing Departments/Shops
Visual Merchandiser Artist
Marketing Assistant
Creative And Copy Writer
Computer graphic artist for print and television industry
Book Designer And Illustrator For Books And Comics For Publications And Publishing Companies
Event Planner
Art Teacher
Design Studios and Production Companies

PROGRAM CURRICULUM

FIRST YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
ARTHST 1 Western Arts 3 0 3
ENG 1 Introduction to College English 3 0 3
FIL 1 Komunikasyon sa Akademikong Filipino
3 0 3
MAT 1 Materials 1 2 3 3
MDRPERS Mechanical Drawing and Perspective 2 3 3
PHC Philippine History and Culture 3 0 3
TECH 1 Techniques 1 2 3 3
THY 1 Contextualized Salvation History 3 0 3
PE 1 Physical Education 2 0 2
ROTC Reserve Officers’ Training Corps 3 0 3
TOTAL 28 12 32

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
ADPRAC 1 Introduction to Marketing 3 0 3
ARTHST 2 Asian Art 2 3 3 ARTHST 1
ENG 2 Reading and Thinking Skills for Academic Study 3 0 3 ENG 1
FIL 2 Pagbasa at Pagsulat tungo sa Pananaliksik
3 0 3 FIL 1
MAT 2 Materials 2 2 3 3 MAT 1
TECH 2 Techniques 2 2 3 3 TECH 1
THY 2 Church and Sacraments 3 0 3 THY 1
VC Visual Communication 3 0 3 VP
PE 2 Physical Education 2 0 2
ROTC Reserve Officers’ Training Corps 3 0 3
TOTAL 28 12 32

 

 

 

SECOND YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
ADPRAC 2 Introduction to Advertising and Media 3 0 3 ADPRAC 1
ARTHST 3 Philippine Arts 3 0 3 ARTHST 1, ARTHST 2
DT Design Theory 2 3 3 ARTHST 1, ARTHST 2
DWS 1 Design Workshop 1 2 3 3
ENG 3 Academic Writing Skills 3 0 3 ENG 1, ENG 2
FIGDRW 1 Figure Drawing 1 2 3 3 TECH 1, TECH 2
PHL 5 Christian Ethics 3 0 3 THY 1, THY 2
PHOTO 1 Photography 1 2 3 3
VD 1 Visual Design 1 2 3 3 TECH 1, TECH 2, VP, VC
PE 3 Physical Education 2 0 2
NSTP National Service Training Program 3 0 3
TOTAL 27 15 30

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
ADPRAC 3 Research and Consumer Behavior 3 0 3 ADPRAC 1, ADPRAC 2
DWS 2 Design Workshop 2 2 3 3 DWS 1
FIGDRW 2 Figure Drawing 2 2 3 3 FIGDRW 1
LIT 102A Philippine Literatures 3 0 3 ENG 1, ENG 2, ENG 3
MATH 600A Statistics 3 0 3
PHOTO 2 Photography 2 2 3 3 PHOTO 1
PROD 1 Production Methods 1 2 3 3 MAT 1, MAT 2, VC
SCL 3 The Social Teachings of the Church 3 0 3 THY 1, THY 2, PHL 5
VD 2 Visual Design 2 2 3 3 DT, VD 1
PE 4 Physical Education 2 0 2
NSTP National Service Training Program 3 0 3
TOTAL 27 15 32

 

THIRD YEAR (3 TERMS)
First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
AD EL 1 Advertising Arts Elective 1 (Visual Merchandising, Advanced Photographic Imagery, Exhibition Design, Web Design, or Packaging) 2 3 3 DWS 1, DWS 2, VD 1, VD 2
ADPRAC 4 Concept Development 3 0 3 ADPRAC 1, ADPRAC 2, ADPRAC 3
DWS 3 Design Workshop 3 2 3 3 DWS 1, DWS 2
NS 102 Earth and Life Sciences 3 0 3
PEM 1 Production for Electronic Media 1 2 3 3 DWS 1, DWS 2, VD 1, VD 2
PROD 2 Production Methods 2 2 3 3 PROD 1
SA Socio-Anthropology 3 0 3
SCL 9 Marriage and Family 3 0 3
TPD Trade Promotions and Design 2 3 3 DWS 1, DWS 2, VD 1, VD 2
TOTAL 22 15 27

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
AD EL 2 Advertising Arts Elective 2 (Costume and Fashion Design, Game Development, Events Management, or Production Design) 2 3 3 AD EL 1
ADPRAC 5 Campaign Development and New Media 3 0 3 ADPRAC 1, ADPRAC 2, ADPRAC 3, ADPRAC 4
DWS 4 Design Workshop 4 2 3 3 DWS 1, DWS 2, DWS 3
ILLUS Illustration 2 3 3 FIGDRW 1, FIGDRW 2, TECH 1, TECH 2
NS 202 Man, Environment, and Society 3 0 3 NS 102
pem 2 Production for Electronic Media 2 2 3 3 PEM 1
PRES Presentation Skills 3 0 3
PRO ETH Professional Skills 3 0 3
TOTAL 20 12 24

Special Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
PROF SW Professional Seminar / Workshop 0 200 3 All major courses from 1st – 3rd years
TOTAL 16 6 22

 

 

FOURTH YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
IN-ADV Interactive Advertising 3 0 3 DWS 1, DWS 2, DWS 3, DWS 4
MATH 100A Business Math 3 0 3
PGC Philippine Government and Constitution 3 0 3
PSY 1 General Psychology 3 0 3
RESMETH Research Methods 4 6 6 AD EL 1, AD EL 2, PRES, PROF SW
TOTAL 16 6 22

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Category
ETAR Economics with Taxation and Agrarian Reform 3 0 3
RC Rizal Course 3 0 3
ST-ADV Special Topics in Advertising 3 0 3 AD PRAC 1, AD PRAC 2, AD PRAC 3, AD PRAC 4, AD PRAC 5
THESIS Thesis 4 6 6
TOTAL 13 6 15

 

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Director

Mr. Eric L. Dimar, MA, RGC
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Athena Maria Lourdes S. Operaña

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Roseanne J. Pingol
Sarah Joy M. Anteola

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CONTACT US

 (632) 8880.1611 local 8276;
      (632) 5310.7211
      Telefax: (632) 310.7214

  Rm 104, Ground Floor,
     UST-Tan Yan Kee Student Center
     University of Santo Tomas
     España, Manila

 ofad@ust.edu.ph

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