AB IN Communication
AB IN COMMUNICATION
Faculty of Arts and Letters
AB IN COMMUNICATION
Faculty of Arts and Letters
PROGRAM RECOGNITIONS
PROGRAM DESCRIPTION
The program provides the students with training in communications as an art, a science, and service to the community. It teaches the ethical significance of, as well as the responsibility involved in the use of print, radio, television, audio-visuals, and film.
PROGRAM CURRICULUM
Please click here to view the Program Curriculum (2021) https://www.ust.edu.ph/bachelor-of-arts-in-communication/
FIRST YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| CA 3281 | Introduction to Communication and Media | 3 | 0 | 3 | |
| CONTEM_W | The Contemporary World | 3 | 0 | 3 | |
| GE ELEC I | Elective I | 3 | 0 | 3 | |
| MATH_MW | Mathematics in the Modern World | 3 | 0 | 3 | |
| NSTP 1 | NSTP 1 | 0 | 0 | 3 | |
| PE 1 | PATH-PE 1 | 2 | 0 | 2 | |
| PURPCOM | Purposive Communication | 3 | 0 | 3 | |
| SPN 1 | Spanish 1 – Basic | 3 | 0 | 3 | |
| THY 1 | Christian Vision of the Human Person | 3 | 0 | 3 | |
| UND_SELF | Understanding the Self | 3 | 0 | 3 | |
| TOTAL | 26 | 0 | 29 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| AB 301 | Entrepreneurial Mind | 3 | 0 | 3 | |
| CA 3282 | Communication Theory | 3 | 0 | 3 | |
| GE ELEC II | Elective II | 3 | 0 | 3 | |
| NSTP 2 | NSTP 2 | 0 | 0 | 3 | |
| PE 2 | PATH-PE 2 | 2 | 0 | 2 | |
| READ_PH | Readings in Philippine History | 3 | 0 | 3 | |
| SPN 2 | Spanish 2 – Intermediate | 3 | 0 | 3 | |
| THY 2 | Christian Vision of Marriage and Family | 3 | 0 | 3 | |
| TOTAL | 20 | 0 | 23 |
SECOND YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| ART_APP | Art Appreciation | 3 | 0 | 3 | |
| CA 3283 | Broadcasting Principles | 3 | 0 | 3 | |
| FIL 1 | Filipino 1 | 3 | 0 | 3 | |
| LIWORIZ | Life and Works of Rizal | 3 | 0 | 3 | |
| PE 3 | PATH-PE 3 | 2 | 0 | 2 | |
| SCITECHS | Science, Technology, and Society | 3 | 0 | 3 | |
| THY 3 | Christian Vision of the Church in Society | 3 | 0 | 3 | |
| TOTAL | 20 | 0 | 20 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| CA 3284 | Communication Culture and Society | 3 | 0 | 3 | |
| ETHICS | Ethics | 3 | 0 | 3 | |
| FIL 2 | Filipino 2 | 3 | 0 | 3 | |
| GE ELEC III | Elective III | 3 | 0 | 3 | |
| GE ELEC IV | Elective IV | 3 | 0 | 3 | |
| PE 4 | PATH-PE 4 | 2 | 0 | 2 | |
| THY 4 | Living the Christian Vision in the Contemporary World | 3 | 0 | 3 | |
| TOTAL | 20 | 0 | 20 |
THIRD YEAR (3 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| ELE 1 | Professional Elective 1 | 3 | 0 | 3 | |
| CA 32810 | Elective (Multimedia Arts) 2 | 3 | 0 | 3 | |
| CA 3285 | Communication Research | 3 | 0 | 3 | |
| CA 3286 | Communication Media Law and Ethics | 3 | 0 | 3 | |
| CA 3287 | Advertising Principles and Practices | 3 | 0 | 3 | |
| CA 3288 | Television Production | 3 | 0 | 3 | |
| CA 3289 | Elective (Multimedia Arts) 1 | 3 | 0 | 3 | |
| TOTAL | 21 | 0 | 21 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| CA 32811 | Risk Disaster and Humanitarian Communication | 3 | 0 | 3 | |
| CA 32812 | Development Communication | 3 | 0 | 3 | |
| CA 32813 | Public Relations Principles and Practices | 3 | 0 | 3 | |
| CA 32814 | Elective (Multi Media Arts) 3 | 3 | 0 | 3 | |
| CA 32815 | Elective (Multi Media Arts) 4 | 3 | 0 | 3 | |
| CA 32816 | Thesis Writing 1 (Thesis Proposal) | 2 | 0 | 2 | |
| ELE 2 | Professional Elective 2 | 2 | 0 | 2 | |
| TOTAL | 17 | 0 | 17 |
FOURTH YEAR (2 TERMS)
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| CA 32817 | Knowledge Management | 3 | 0 | 3 | |
| CA 32818 | Communication Planning | 3 | 0 | 3 | |
| CA 32819 | Integrated Marketing Communication | 3 | 0 | 3 | |
| CA 32820 | Introduction to Film | 3 | 0 | 3 | |
| CA 32821 | Internship | 3 | 0 | 3 | |
| CA 32822 | Thesis Writing 2 (Thesis Colloquium) | 2 | 0 | 2 | |
| ELE 3 | Professional Elective 3 | 3 | 0 | 3 | |
| TOTAL | 20 | 0 | 20 |
Second Term
| Abbreviation | Description | Lec. Hrs. | Lab. Hrs. | Units | Pre-Requisites |
| CA 32823 | Communication management | 3 | 0 | 3 | |
| CA 32824 | Elective (Multi Media Arts) 5 | 3 | 0 | 3 | |
| CA 32825 | Thesis Writing 3 (Thesis Defense) | 2 | 0 | 2 | |
| ELE 4 | Professional Elective 4 | 3 | 0 | 3 | |
| ELE 5 | Professional Elective 5 | 3 | 0 | 3 | |
| ELE 6 | Professional Elective 6 | 3 | 0 | 3 | |
| TOTAL | 17 | 0 | 17 |
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OFAD STAFF
Assoc. Prof. Imelda A. Dakis, M.D.
Director
Asst. Prof. Ryan Francis O. Cayubit, PhD, RPsy, RPm
Assistant Director
Chona C. Batongbakal
Janet M. TabaneraAthena Maria Lourdes S. Operaña
Angelica Isabel R. Zaragoza, RPm
Roseanne J. Pingol
Sarah Joy M. AnteolaJennilyn Mae N. Libed
Jasper Adrian A. Balisi, RPm
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CONTACT US
ofad@ust.edu.ph
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