BS Business Administration

College of Commerce and Business Administration

BS BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

College of Commerce and Business Administration

BS BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

College of Commerce and Business Administration

PROGRAM DESCRIPTION

The Bachelor of Science in Business Administration, major in Marketing Management prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of Marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in Marketing.

CAREER OPPORTUNITIES

Management Trainee in Human Resource
Marketing Assistant
Account Executive
Sales Associate
Marketing Consultant
Product/Brand Assistant
Events Management Associate
Public Relations/Advertising Assistant

PROGRAM CURRICULUM

FIRST YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
BA 1 Management Principles 3 0 3
ENG 1 Introduction to College English 3 0 3
FIL 1 Komunikasyon sa Akademikong Filipino
3 0 3
MATH 101 College Algebra 3 0 3
NS 201 Biological Science 3 0 3
PHIST Philippine History 3 0 3
PHL 2 Logic 3 0 3
THY 1 Contextualized Salvation History 3 0 3
PE 1 Physical Education 2 0 2
ROTC Reserve Officers’ Training Corps 3 0 3
TOTAL 29 0 29

 

Second Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
ACCT 1A Fundamentals of Accounting II 3 0 3
ENG 2 Reading and Thinking Skills for Academic Study 3 0 3 ENG 1
FIL 2 Pagbasa at Pagsulat tungo sa Pananaliksik
3 0 3 FIL 1
MATH 102A Mathematics of Investment 3 0 3 MATH 101
NS 103 Environmental Science 3 0 3
PGC Philippine Government and Constitution 3 0 3
PHL 3B Psychology Applied to Business 3 0 3
THY 2 Church and Sacraments 3 0 3
PE 2 Physical Education 2 0 2
ROTC Reserve Officers’ Training Corps 3 0 3
TOTAL 29 0 29
SECOND YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
ACCT 1B Fundamentals of Accounting II 3 0 3 ACCT 1A
BA 5 Marketing Principles 3 0 3 BA 1
COMP 1 Introduction to Information Technology with Software Applications I 3 0 3
ECO 1A Introductory Microeconomics 3 0 3
ENG 4 Oral Communication Skills 3 0 3 ENG 1, ENG 2
LIT 101A World Literatures 3 0 3
MATH 108D Mathematical Analysis in Business 3 0 3
PHL 5 Christian Ethics 3 0 3 THY 1, THY 2
PE 3 Physical Education 2 0 2
NSTP National Service Training Program 3 0 3
TOTAL 25 3 26

 

 

Second Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
ACCT 2B Accounting for Corporation 3 0 3 ACCT 1A, ACCT 1B
BA 2 Management of Human Resources 3 0 3 BA 1
COMP 2 Business SAD with Software Applications II 2 3 3 COMP 1
ECO 2A Introductory Macroeconomics with Land Reform 3 0 3 ECO 1A
FIN 101 Basic Finance 3 0 3 ACCT 1A, ACCT 1B, BA 1, MATH 101, MATH 102A
LIT 102A Philippine Literatures 3 0 3
MATH 605 Business Statistics 3 0 3 MATH 101
RC Rizal Course 3 0 3
PE 4 Physical Education 2 0 2
NSTP National Service Training Program 3 0 3
TOTAL 25 3 26

 

 

THIRD YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
BA 7 Human Behavior in Organization 3 0 3 BA 1, BA 2
BA 8 Marketing Research 3 0 3 BA 1, BA 5, MATH 605
BA 12B Operations Management 3 0 3 BA 1, MATH 605
BA 20 Distribution Management 3 0 3 BA 1, BA 5
BA 24 Retail Management 3 0 3 BA 1, BA 5
BA 25 Consumer Behavior 3 0 3 BA 1, BA 5
ENG 103 Business Communications 3 0 3 ENG 1, ENG 2
LAW 1 Obligations and Contracts 3 0 3
TOTAL 24 0 24

 

Second Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
BA 21 Sales Management and Salesmanship 3 0 3 BA 25
BA 22 Integrated Marketing Communications 3 0 3 BA 8, BA 25
BA 27 Pricing Management 3 0 3 BA 8, BA 25
BA 29 Services Marketing 3 0 3 BA 8
BA 33 Product Management 3 0 3 BA 8
LAW 7 Law on Corporations and Negotiable Instruments 3 0 3 LAW 1
OR 1 Operations Research I 3 0 3 MATH 108D, MATH 605
SCL 3 The Social Teachings of the Church 3 0 3 THY 1, THY 2, PHL 5
TOTAL 24 0 24

 

 

FOURTH YEAR (2 TERMS)
First Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
BA 10 International Marketing 3 0 3 BA 8, BA 12B, BA 20, BA 24, BA 25
BA 30 e-Commerce and Internet Marketing 2 3 3 BA 1, BA 5, COMP 1, COMP 2
BA 31 Brand Management 3 0 3 BA 29, BA 33
CA 106 Marketing Management 3 0 3 BA 20, BA 22, BA 27, BA 33
PRACT Practicum 0 18 6 BA 8
RES 1 Research I 3 0 3 BA 8, BA 12B, BA 21, BA 22, BA 33
SCL 9 Marriage and Family 3 0 3 THY 1, THY 2, PHL 5, SCL 3
TOTAL 23 3 24

 

Second Term

Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
BA 11 Investment Management 3 0 3 FIN 101
BA 28 Cooperative Marketing 3 0 3 BA 1, BA 5
BUS 9 Responsibility 3 0 3 BA 2, BA 5, ECO 12A, ECO 2A, SCL 3
ENTRE 7 Strategic Management 3 0 3 BA 1
RES 2 Research II 1 0 1 RES 1
TAX Income and Business Taxation 3 0 3
TQM Total Quality Management 3 0 3 BA 12B, BA 29, BA 33, CA 106
TOTAL 19 0 19

 

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Director

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Steve Michael Moore Jr.
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Jereco Paloma, RPm
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      (632) 310.7211
      Mobile phone: 0905.352.1252
      Telefax: (632) 310.7214

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     UST-Tan Yan Kee Student Center
     University of Santo Tomas
     España, Manila

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